Nokia’s new strategy cleared up, then confused again

Chris Weber, Nokia’s head of Markets for North America has been speaking to AllThingsD and in the interview revealed quite a bit about Nokia’s strategy for the US. The simple part is this: No Symbian or S40 devices get official US launches, and nor will the N9.  Nokia will be selling Windows Phone devices in the US and only through carrier partnership, with Nokia turning their back on unlocked devices.

They are attempting to become the most carrier friendly manufacturer and so all of the above makes sense (except killing S40 in the US) and allows Nokia to focus on Windows Phone in a market where Symbian wasn’t especially successful. It also means thy are not having to promote competing platforms. So it’s simple, Nokia controls which counties get a device.  However, all of a sudden we got confused again.

You see, the N9 wasn’t supposed to show up in the USA, or the UK either, or Germany. An email was sent about this to Stephen Elop from a British Nokia fan hoping one of the UK carriers would list it. He did get a response from Stephen Elop which said that carriers can choose whatever phone they want to carry. So it’s not Nokia but operators who get to say which countries get a device.  Either way, it is also clear that some online retailers are not worried about the rules on who gets what either. Expansys appears to be offering the N9 for pre-order in various countries including the UK and USA, and Play.com, and Mobilefun also have listed it in the UK as well.

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About bluechrism

I am a software developer with most professional experience in the Windows .Net realm and I'm currently a WPF developer with Starkey Labs. However, I have wanted for some time to start the mobile developer journey properly and being an N900 owner, this was to be in the realm of QT. Job hunting, moving to Minnesota and changing jobs put my plans on hold 6-12 months but things are starting to settle now, just as I'm getting sorted to start some things, Microsoft and Nokia merge. This blog is about my novice mobile development experiences and hopefully will end up complete with links to download some apps on various platforms, but obviously by the name, Sybian, Maemo/Meego and Windows Mobile. In other stuff, I am English, I support Everton FC, I have visited Glastonbury music festival 5 times and recommend it to anyone. I am married and my wife and i have a dog called Friday.
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